Renovation for Prajay Chit Fund Office, at Hyderabad, by Design Experiment

Design Experiment

Design Experiment

Prajay Chit Funds office at Hyderabad, renovated by Design Experts uses design to build trust among users.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Text and Images: Design Experiment

For Prajay Chit Fund office at Hyderabad, Architects use design to develop trust in an industry fraught with scandals.

Prajay Chits Hyderabad, designed by Design Experiment

Intention and identity were the two challenges presented to design experiment When asked to renovate an old building for a chit funds office. The intention of the company was clear, to instill confidence in the chit funds offices’ potential customers. The chit funds industry has been fraught with scandals, from own- ers shutting shop abruptly, to refusing to pay up to its customers, so the architects came up with a novel way to propagate trust amongst its patrons. A simple design intervention in terms of installing a large continuous scrolling LED strip, broadcasting how much the company paid out to its customers that week. The designers felt that, by increasing such evident transparency, it would be possible to earn the trust of its patrons.

One of the other undercurrent of this project was that The entire office needed to be designed and built in 45 days, so the designers chose to go with a design language that would try to stand out without disrespecting its surroundings, and that a brick façade would be detailed specifically to be rapidly constructed. The second task of creating an identity not only through its space but also through its graphic language and branding was handled by DE.

DE used this opportunity to create a unique blend of stability + forward thinking by combining the offices’ façade with its modern branding. The interiors of the building combine environmental graphics of simple minimal quality with clean and crisp visual communication to emphasize on the company’s forward thinking and transparent brand values.

Share your comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Our pursuit as a variated and connected team - Triple O Studio

Our pursuit as a variated and connected team – Triple O Studio

A team composed of multifaceted creative individuals witnessed an opportunity to rethink their existing process of operating with a variety of work bubbles within a single studio. The team also experienced good sustenance with their different channels of work, their off-studio initiatives, alongside their strong connectivity within the studio team.

Read More »
"Team spirit and resilient work processes are a necessity"- FUNKTION DESIGN STUDIO

Team spirit and resilient work processes are a necessity – Funktion Design

The team at Funktion Design experienced the challenges of keeping up the morale of their personnel during fears of the pandemic. The studio had identified ways of enlivening their workspace to maintain the team’s vibrancy and increased the spirit between members. The studio’s relatively fresh experience with cloud working systems has helped them realize the importance of resilient in-studio work processes to pre-empt any future challenges like this pandemic.

Read More »
"Additional fundraising challenges and refreshed social goals." - NIVASA NGO

Additional fundraising challenges and refreshed social goals – Nivasa NGO

Nivasa NGO, possessing a network of advisors, fellow NGOs and funders, collectively witnessed additional strain on their monetary channels to aid their initiatives. The lockdowns, however, helped principal architect Akhila Ramesh to reinvent her journey with the Nivasa NGO team. With a rejuvenated studio structure and efforts to implement dignified living for the urban and rural poor, the team hopes to expand their friend network and funding avenues to aid their cause.

Read More »
"Sustaining with core research and social opportunities" - Ketham’s Atelier Architects

Sustaining with core research and social opportunities – Ketham’s Atelier

Ketham’s Atelier has been focussed on researching the core concepts of architectural design and becoming well versed with the associated skill sets. Additionally, the studio also has been running an NGO practice to impart the learnings through teaching methods. Together, the studio witnessed the importance of their research in helping them sustain through a time like the pandemic.

Read More »
New Children Space by Thinkcutieful (8)

Thinkcutieful designs a playroom for two sisters

Delhi based Design studio ThinkCutieful, specializing in creating beautiful spaces for children, has completed the décor of a modest playroom making it easy for a kindergartener and a toddler to play, scribble, exercise and relax within the safety of their home environment. A playroom, which is as fun as it is functional, is the best gift the parents could give their kids. Thinkcutieful, a mother and baby design company Founded in 2009 by Ms. Romilla Tewari – a pioneer in the field of children’s environments

Read More »

Subscribe to Architecture and Design Updates